Twitter > X – the worst rebrand of all time
The world's richest man wrecked one of the world's most beloved brands. How it started / How it's going by Midjourney “My first reaction was, ‘Is this a joke?’…Honestly, I think it’s idiotic,” said Matt Egan, managing director of strategy at brand experience firm Siegel+Gale. “From a branding point of view and a marketing [...]
