š Build the capability of the future, together.
If you’ve been following me for a while, you know my story. If not, here’s the TL;DR –
- I ran away and joined the circus, and lived as a street performer, hitchhiking across the United States.
- I settled down and had kids,Ā moved to Costa Rica, and started my ownĀ digital marketing agency.
- My familyĀ moved to New Zealand, where there are no natural predators.
- I wrote a book calledĀ Marketing Yourself, which helped thousands of experts and entrepreneurs increase their income, impact, and influence.
- 5 months later ChatGPT came out, and the world changed.
- Last year I started teachingĀ AI Training workshops, and deliveringĀ keynotesĀ around the world about this exciting new technology.
This year, I’m launching theĀ Ai Coaching Academy.

š” What is the Ai Coaching Academy?
The AI Coaching Academy helps individuals and corporate teams to experiment safely, learn together, and build confidence using AI in workflows they can trust.
Filled with practical tutorials, video walkthroughs, interactive games, and virtual events, this is a place where ambitious professionals can practice using the skills of the future, with peers who take thinking seriously.
š¤ How does it work?
It’s free to join, which gives you access to someĀ free monthly eventsĀ that I host, and anĀ Ai Play GroundĀ – some of the popular games I’ve been using in my workshops to help people learn the basics with AI tools.
One of my core values isĀ learning should be fun, and I embed serious play and gamification into the learning journey.
It’s built onĀ Mighty Networks, a community engagement platform and learning management system that I’ve used extensively for years in my work as a marketing automation strategist. I’ve designed and deployed Mighty Networks for clients, learning how to craft an engaging and interactive experience based around an expert’s personal brand. Before now, I’ve never had one of my own – so now I can indulge myself in making all the cool stuff I’ve been brainstorming on for years.
š What else can I do in the Academy?
There are someĀ paid membership plans, which I’m launching in March. (don’t buy one now, my newsletter subscribers are going to get aĀ smokinĀ deal in March, so stay tuned!)
- Ai ExplorersĀ – getĀ monthlyĀ group coachingĀ sessions with me, and access to myĀ 100-level courses, like the Foundations of Ai Certification.
- Ai BuildersĀ – getĀ weeklyĀ group coaching, as well as monthly masterclasses onĀ 200-level topics.
- Ai ChampionsĀ – getĀ 1-on-1 coachingĀ with me, and 4-week sprints teaching advancedĀ 300-level topics.
If there’s anything you would like to see in the Academy, please add it toĀ the suggestion box.
Are you ready to grow your Ai capabilities?
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Create a Coaching Relationship with AI AI is no longer a novelty skill. Itās become a practiced capability. The real AI advantage doesnāt come from knowing which tools exist. It comes from knowing how to think with them, reflect with them, and improve your judgment over time. |
š° New AI News This Week
- Microsoft researchersĀ revealedĀ the 40 jobs most exposed to AI displacement
- Retail giants areĀ partneringĀ with frontier LLMs to accelerate agentic commerce capabilities
- Lloyds of London isĀ incorporatingĀ Agentic AI in customer banking
š What Iām Reading
-
- Anthropic’sĀ Claude Cowork docs
- Alvaro Cintas’Ā walkthroughĀ on setting up Claude Code
- Corey Haines’Ā coding for marketersĀ skill setup

Friday, February 20 at 1:00 PM GMT+13
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