This has been, once again, my most successful event of the year.
I got a booth, paid for by my big Fortune 100 company, and hired some people to do chair massage for ten bucks an hour. As people passed they would hear me call, “Free chair massage!” They came over out of curiosity, and filled out a form to get a car insurance quote in exchange for the free massage.
Because everyone was drinking beer and relaxed, they were mighty open to the idea. Because it was an ORGANIC brewfest, the class of people there was a step up from the standard brewfest. I have more than a hundred filled out quote sheets to run with.
This is my third time doing this event, and it is always a great time. I get to hang out in the sunshine, drink beer, and talk to people all day. What a blast.