I am an expert in the art of attention.

From my origin as an acrobat in the circus, to my work as a digital marketing strategist and virtual keynote speaker, I am fascinated by the craft of creating and directing attention online.

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Hi, I’m Caelan.

I’m an American digital nomad living in New Zealand, and I have spent ten years running an online business while traveling the world with my young family.

I am a dynamic speaker, trainer, and business coach, who combines the skills of a theatrical performer and technical geek to make compelling virtual experiences.

My best work includes training teams on playful productivity and hybrid culture, and coaching business owners on how to get to the next level with their personal platform.

✧ For Organizations

I train teams on skills that help them to do their best work. Some of my interactive experiences include:

Keynote Speaking – Topics include Communication, Innovation, and Wellness
Playful Productivity – Hosting interactive games sessions that energize and inspire
1:1 and Group Support – Coaching, mentoring, and accountability masterminds

✧ For Individuals

I help experts, entrepreneurs, and B2B brands set up smart marketing systems. Some of my services include:

Strategic Insight – Helping business owners make better decisions on how to grow sustainably
Clear Storytelling – Clarifying the right message that attracts the right audience
Marketing Automation – Untangling the systems that support business growth

Recent Articles

You Don’t Get To Pick Your Positioning

Positioning is how you show up in the world, but it’s not defined by you. It’s defined by your audience. How others see you, and what they think of you, is what makes your positioning. You can influence what others think about you, [...]

[MYI] Deadline approaching! We start next week.

The Marketing Yourself Intensive starts next week, Thursday, April 20th (which is the 19th for my North American friends). If you’re interested in joining me for this six-week program on how to increase your income, impact, and influence, then now is the time [...]

What’s working, and what’s a waste of time?

When people ask me about a marketing technique and say, ‘do you think this is going to work?’ My answer is always the same. Only testing will tell. A lot of marketing is guesswork, but it doesn’t have to stay that way. You [...]

[MYI] FAQ about the Marketing Yourself Intensive

I’ve been receiving some questions about the Marketing Yourself Intensive, a 6-week group program for experts and entrepreneurs. I thought you might find these answers helpful. (If you have another question not covered here, feel free to hit 'reply' and I'll get back to [...]

ChatGPT creates fast bullshit.

Dr Jeremy Faust used AI to diagnose a patient who was 35 years old, had no prior medical history, and came in complaining of chest pains. Most doctors would look at her symptoms and assume it was blood clots. But ChatGPT, the revolutionary new chatbot released [...]

[Marketing Yourself Intensive] Enrollment Now Open

I'm opening enrollment to the Marketing Yourself Intensive, a 6-week program for experts and entrepreneurs who want to get to the next level. You’d be a match for this if you have something to say and something to sell, or you use your personality [...]

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