I am an expert in the art of attention.

From my origin as an acrobat in the circus, to my work as a digital marketing strategist and virtual keynote speaker, I am fascinated by the craft of creating and directing attention online.

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Hi, I’m Caelan.

I’m an American digital nomad living in New Zealand, and I have spent ten years running an online business while traveling the world with my young family.

I am a dynamic speaker, trainer, and business coach, who combines the skills of a theatrical performer and technical geek to make compelling virtual experiences.

My best work includes training teams on playful productivity and hybrid culture, and coaching business owners on how to get to the next level with their personal platform.

✧ For Organizations

I train teams on skills that help them to do their best work. Some of my interactive experiences include:

Keynote Speaking – Topics include Communication, Innovation, and Wellness
Playful Productivity – Hosting interactive games sessions that energize and inspire
1:1 and Group Support – Coaching, mentoring, and accountability masterminds

✧ For Individuals

I help experts, entrepreneurs, and B2B brands set up smart marketing systems. Some of my services include:

Strategic Insight – Helping business owners make better decisions on how to grow sustainably
Clear Storytelling – Clarifying the right message that attracts the right audience
Marketing Automation – Untangling the systems that support business growth

Recent Articles

Marketing Yourself – now an Audiobook!

It took me an extra two years to get around to it, but I finally recorded Marketing Yourself as an audiobook. If you're the type of person who prefers to listen to your book, then let me read you a story: https://marketingyourselfbook.com/audiobook

With content creation, quantity begets quality.

Multiple revisions make better content. Every draft is another chance to get it perfect. But once you stop, you are stuck with what you've got. Sometimes I publish fast - when you're prolific and you like to publish, it's easier to tweet out an [...]

What most marketing gets wrong

When it's time to market yourself, promote your products, and sell your services, most marketing tells a story about the business. This is a common mistake. "When you're going to the market with what you're selling, everybody doesn't care." - Seth Godin Image [...]

6 Life Lessons Taught Through Improv

Recently I taught an improv workshop at the local repertory theatre. We played many fun games, rapid games which sharpened our wits and made us laugh. What made this workshop work so well was the bell. Whenever the bell sounded, two things happened: Everyone [...]

Your marketing can suck less.

Does your marketing suck too much? Your marketing can suck less - less of your time, your money, and your emotions. (Hat tip to Dr. Michelle Mazur who has a fabulous newsletter called Make Marketing Suck Less. Check it out here. ) Marketing Automation is [...]

Power-ups keep you powerful through the day.

A good power-up is easy to start & easy to select. When Mario is running through Bowser's kingdom, stomping on turtles and dodging fireballs, he needs to see his power-up clearly. Seeing such an obvious (and visible) power-up makes his choice easy, and fast, [...]

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