I help experts & entrepreneurs set up smart marketing systems.
I’m a marketing strategist, sure. But I also deliver world-class virtual keynotes, train corporate teams on productivity and communication, and coach business owners on how to get to the next level.
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Hi, I’m Caelan.
I’m an American digital nomad living in New Zealand, and I have spent ten years running an online business while traveling the world with my young family.
I am a dynamic speaker, virtual trainer, and business coach, who combines the skills of a theatrical performer and technical nerd to make compelling virtual experiences.
I started as an acrobat in the circus, earning and maintaining the attention of an audience from on the stage. Now I apply those same skills to marketing, still earning and maintaining attention.
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Recent Articles
Have you ever seen a nine word email?
I learned a great acronym from Col Fink recently, during a live workshop at Thought Leaders Business School. He calls these SPEAR emails: Short Personal Expecting A Reply Contrast this with LINEAR emails: Long Impersonal Not Expecting A Reply When we are nervous [...]
Video testimonials validate your value at scale.
I know you're telling the truth. And you know it, too. But your future customers are unsure. Convincing a stranger to become a customer requires you to manufacture a huge amount of trust. You could create this trust slowly, over time, through a [...]
Make your mission a part of your messaging.
You set the altitude of your mission statement. 'Have A Nice Day' is a mission statement, but so is 'Shit Happens.' The most profound mission statements are often the most simple. You've seen a great one on every map. 'You Are Here.' That's [...]
Storytelling + Statistics = Case Study Formula
When I was waiting tables, I had a mnemonic trick I used to remember everyone's order without writing anything down: I would imagine their dish on top of their head. Halfway through a big round table of a dozen people, someone would say, [...]
‘Freelancing’ once meant ‘sword for hire.’
A 'freelancer' is literally a professional mercenary. Some kings and queens of the realm have their own sworn knights to fight for them in the joust. Other lords and ladies, and especially the rich merchants who want to set foot in court, have [...]
Writing your Anchor Brand Content
The human attention span is less than a goldfish. 8 to 12 seconds. That's how long we have, before we get distracted by something else. This isn't surprising, in a world where we are exposed to an average of 5000 advertisements every day. [...]