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Hi, I’m Caelan.
I’m an American digital nomad living in New Zealand, and I have spent ten years running an online business while traveling the world with my young family.
I am a dynamic speaker, trainer, and business coach, who combines the skills of a theatrical performer and technical nerd to make compelling virtual experiences.
My best work includes training teams on playful productivity and hybrid culture, and coaching business owners on how to get to the next level with their personal platform.
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Recent Articles
The 6 Currencies of Exchange
We trade value between 6 currencies of exchange: 😃 Happiness 😃 📣 Attention 📣 ⏰ Time ⏰ 💰 Money 💰 🏅 Reputation🏅 💡 Innovation💡 A far deal trades one of these 6 currencies for another, at a rate of exchange that benefits everyone. [...]
[Marketing Yourself] Launch Day! Here’s how you can help….
The #MarketingYourselfBook launches TODAY! If you see any posts on your timeline with that hashtag, please give it a like, a comment, or a share. Every piece of activity on this hashtag today will help make Launch Day better! You know what's really [...]
A Value Ladder lets you upsell a high-ticket item from a lower-priced offer.
If you pitch a premium offer to a group of strangers, your closing rate will be low. Customers who already know, like, and trust you are easier to convince, because they only need to take one step up your Value Ladder. Have you [...]
Asynchronous Selling – What Sales Pages Can Learn From Direct Mail
Selling asynchronously is something you can do on a sales page. When you pitch someone across the counter in a showroom, you are selling synchronously. You can respond to objections as they come up, and modify your communication to suit the moment. Selling [...]
Free consultations let people try you before they buy you.
There are 4 steps in the Marketing Cycle: Know Like Trust Buy Giving a free consultation builds trust, and also gives you valuable intelligence that can help you make the sale. You can position your solution as the way they can achieve the [...]
[Case Study] Video tutorials for SaaS
Today, I'm going to share a case study of my recent video work. eSpeakers is a SaaS company that provides an online directory for meeting planners and conference organizers who are looking for professional speakers for their events. As one of the most [...]
