If you want to be more effective in your life and your business, learn to make the most of the time you’ve got.

Setting up a simple system to manage and prioritise your tasks will give you confidence that you are not wasting time on doing the wrong things. This overview of 3 popular productivity systems will teach you how to plan your day, track your activity, and discover enough time to do all the things that matter.

Your selling systems determine your success. The good news is, you don’t need an expensive and complicated CRM to manage your follow-ups. You can use a series of simple checklists to manage all of your leads. Developing a checkist that moves prospects from one stage of your pipeline to the next gives you a simple strategy for closing new clients, and show you exactly who you need to talk to (and what to say) when you want to go make some money.

Solving small problems for free can fill your funnel with more leads.

A Lead Magnet is a small, digestible, nicely designed example of your ability to solve your customer’s problems. This provides a risk-free method to try one of your solutions, and if you solve a small problem well, you will create relationships that lead to you be hired to solve bigger problems.

Your customer is on a journey, from the problem they face, to the solution you provide. You can create a map for them to follow using mythic storytelling. The Monomyth was revealed by Joseph Campbell, in his book Hero With a Thousand Faces. His framework of all stories as reflections of one great cultural story has helped to craft the legends we see on the screen. From Star Wars to Moana, from The Matrix to Harry Potter, all our major cultural stories have followed this same journey. Providing your customer with this same map will help them to follow you on a quest to their purchase.

The Call-to-Action does not need to convince or persuade. Its only purpose is to clearly present the necessary details that articulate the next step to the purchase. Using a Call-to-Action to force a Buying Decision is what makes selling uncomfortable. Separating the Buying Decision from the Call-to-Action will lower resistance to sales, and clearly distinguish the difference between Sales and Marketing.

Asking good questions will increase your chances of success.

People can ignore a monologue, but they cannot ignore a dialogue, if they are a part of it. Intelligent questions can predispose your customer to buy. Understanding the psychology of questions and answers will empower you to use binary questions to lead your prospect to a conclusion, and build a Yes Chain before asking a closing question.

How you introduce yourself creates an impression that lasts for the length of your relationship. Practicing a Personal Statement in advance will craft an intentional impression that gets results. In this interactive workshop, students will create a short Personal Statement, a medium-length Elevator Pitch, and a longer Bio that they can copy-paste anytime they are asked to introduce themselves to someone new.

For many entrepreneurs on their journey through the wilderness, they aren’t explorers with indefinite supplies for a trip of unknown duration. Most entrepreneurs are looking for another customer to fix their cashflow, and then another, and then another.

There’s a trail. And your competition has left clear marks about what works for them. You can follow their trail, by studying their steps.

Using copy-paste formulas, you can pre-write content that gets results. By separating the two mindsets of Thinking and Doing, you can maintain your efficiency and protect your time for selling. Producing content is time-consuming, distracting, and confusing – unless you plan your content calendar in advance. When people see you regularly online, they remember who you are, what you do, and how you can help them.

Studies have shown that working from home can increase your productivity. When remote workers learn to manage their energy and mood, working from home can become a fulfilling method of prioiritizing their life around what matters most to them.

Fully remote corporate teams have provided examples and best practices that can help anyone work from home effectively, whether as a solopreneur, or as part of a larger distributed team.

The two most profitable questions you can ask in your business are also, paradoxically, the ones that we fear the most to ask. Entrepreneurs rely on referrals and testimonials to maintain their network of clients and customers, and studies show that referred customers are worth 16% more in terms of lifetime value, so why do we fear to ask for them? In this session we will learn how to overcome your fear of rejection, by using a simple, repeatable process for collecting the best kinds of clients.