I am an expert in the art of attention.

From my origin as an acrobat in the circus, to my work as a digital marketing strategist and virtual keynote speaker, I am fascinated by the craft of creating and directing attention online.

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Hi, I’m Caelan.

I’m an American digital nomad living in New Zealand, and I have spent ten years running an online business while traveling the world with my young family.

I am a dynamic speaker, trainer, and business coach, who combines the skills of a theatrical performer and technical geek to make compelling virtual experiences.

My best work includes training teams on playful productivity and hybrid culture, and coaching business owners on how to get to the next level with their personal platform.

My Happy Clients Include….

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Make Better Headlines With Customer Survey Responses

Let your customers write your headlines for you My sales page wasn’t converting. It was pretty, and had great testimonials. The price testing showed me it was a good offer, solving a difficult problem for a market that had money to pay. All of [...]

Interview Your Customers to Get the Best Testimonials

Don’t ask clients to do extra work to promote your business At the end of a long project, I asked my client for a testimonial. She said she would be happy to give me one. Her exact words were, “I would be honoured.” So [...]

Authenticity vs. Automation

Saving time on social media can burn your relationships Photo by h heyerlein on Unsplash The first chatbot was built in 1966 by Joseph Weizenbaum at MIT. This bot was named ELIZA, and was one of the first artificial-intelligence programs capable of taking [...]