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Hi, I’m Caelan.
I’m an American digital nomad living in New Zealand, and I have spent ten years running an online business while traveling the world with my young family.
I am a dynamic speaker, trainer, and business coach, who combines the skills of a theatrical performer and technical nerd to make compelling virtual experiences.
My best work includes training teams on playful productivity and hybrid culture, and coaching business owners on how to get to the next level with their personal platform.
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Recent Articles
Announcing: the Marketing Yourself Intensive
In November I am leading a Marketing Yourself Intensive, a 6-week group program for experts and entrepreneurs who want to elevate the cornerstones of their personal platforms. This is not a self-paced online course. It's a group intensive, starting the last week of [...]
⚙️⚙️ An easy sales pipeline process ⚙️⚙️
A sales process is just moving people through a pipeline. There's a typical progress that people go through, on the journey from stranger to customer. It might start with filling out a form on your website, or giving you a call, or requesting [...]
Competition research gives you shortcuts to success.
Your competition can be your greatest strategic support. The insights, mistakes, and victories of your competitors will bear fruit that you can harvest, if you look around and pick it up. Others who serve your market are continually learning about them. What they [...]
The Cornerstone Workbooks were made to help with Marketing Yourself
If you've been kicking the cornerstones of your personal platform, you probably know which one needs the most attention. We all have one area of our business that continually demands our attention. It's not as strong or as supportive as it should be, [...]
Customer surveys make the best headlines.
Being an expert can separate you from those you are trying to serve. When talking to your customer about the problem they face, they can get stuck in the difficulty. It's up to you to describe the better future that they can expect, [...]
The 4-step Marketing Cycle helps a stranger becomes a customer.
There are 4 steps to the Marketing Cycle - Know, Like, Trust, and Buy. If you try and skip any of these steps, you won't make it to the end. Each one of these steps is necessary. If someone doesn't Know you, or [...]
