Caelan Huntress, author of ‘Marketing Yourself’2024-06-14T11:55:05+12:00

I am an expert in the art of attention.

From my origin as an acrobat in the circus, to my work as a digital marketing strategist and virtual keynote speaker, I am fascinated by the craft of creating and directing attention online.

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Hi, I’m Caelan.

I’m an American digital nomad living in New Zealand, and I have spent ten years running an online business while traveling the world with my young family.

I am a dynamic speaker, trainer, and business coach, who combines the skills of a theatrical performer and technical geek to make compelling virtual experiences.

My best work includes training teams on playful productivity and hybrid culture, and coaching business owners on how to get to the next level with their personal platform.

Recent Articles

What most marketing gets wrong

When it's time to market yourself, promote your products, and sell your services, most marketing tells a story about the business. This is a common mistake. "When you're going to the market with what you're selling, everybody doesn't care." - [...]

6 Life Lessons Taught Through Improv

Recently I taught an improv workshop at the local repertory theatre. We played many fun games, rapid games which sharpened our wits and made us laugh. What made this workshop work so well was the bell. Whenever the bell sounded, two things happened: Everyone [...]

Your marketing can suck less.

Does your marketing suck too much? Your marketing can suck less - less of your time, your money, and your emotions. Marketing Automation is the process of articulating, standardizing, and automating every step in the Customer Journey - the path from stranger to customer. [...]

Power-ups keep you powerful through the day.

A good power-up is easy to start & easy to select. When Mario is running through Bowser's kingdom, stomping on turtles and dodging fireballs, he needs to see his power-up clearly. Seeing such an obvious (and visible) power-up makes his choice easy, and fast, [...]

The biggest mistake of my career.

What’s the difference between a Sales Funnel and a Marketing Funnel? People can get easily confused about these two terms, and that confusion is at least partly my fault. See, I’ve been writing about digital marketing for more than a decade online. I [...]

The best kind of stress

Many people think stress is always bad. The real question is: does the stress damage you, or force you to grow? I get stressed every day. The cold plunge is part of my morning routine. Almost every morning, I immerse myself in freezing cold [...]

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