Make Your Marketing Easy

Grow your list (and your business)

by setting up a system that sells for you, automatically

confused woman


  • All your marketing systems are a confusing mess
  • You want to stop “marketing by accident” so you can sell more easily and more often
  • There isn’t enough time for new marketing on top of everything else
  • You spend too much time doing things that don’t work
  • You’re not even sure where to begin when it comes to marketing…

 I get it. I’ve been in every single one of those situations.




  • Knowing exactly what to say to generate new leads and build your list
  • Having a system that automatically converts new leads into clients and customers
  • All the mechanics are sorted, and you just have to provide content
  • You can spending your time doing what you want, instead of chasing the next few bucks

Generate Leads Automatically With The Marketing Automation Planner

What is in the program?

There are 4 workbooks in the Marketing Automation Planer:

Module 1: Landing Page
Module 2: Your Welcome Email
Module 3: The Thank-You Page
Module 4: Email Onboarding Series

Who Is This Program For?

  • Entrepreneurs without a marketing department
  • Freelancers who feel like the ‘best kept secret’
  • Solopreneurs who have to manage their own marketing
  • Content creators who want to build their audience
  • Marketers who don’t want to be selling, but want their systems to do the selling for them

This Program Contains:

  • Google Doc Workbooks to simplify your content creation
  • Short instructional videos providing step-by-step instructions
  • Copy-paste copywriting templates to produce fast
  • Case studies of landing pages, emails, and thank-you pages
  • Show-and-Tell community where you can show off your work and get feedback

Each module contains 4 short video lessons under 10 minutes long.


You can complete the Marketing Automation Planner in a five-day sprint, in only two hours a day.

Or take your time, and re-use the workbooks for future sales funnels.


  • Module 1 – Landing Page
    1. Websites vs Page Builders
    2. Headlines and CTAs
    3. Design & Imagery
    4. Templates & Tools
  • Module 2 – Welcome Email
    1. Introducing yourself
    2. The Welcome Mat
    3. Deliverability
    4. Templates & Tools
  • Module 3 – The Thank-you Page
    1. Maximum curiosity
    2. Strategic generosity
    3. Measuring Conversion
    4. Templates & Tools
  • Module 4 – Email Onboarding Series
    1. Copywriting
    2. ESP Uploading
    3. Testing and revision
    4. Templates & Tools

The entire workshop can be completed in less than one week. The 4 videos in each of the 4 modules are 10 minutes each; so with 40 minutes of video watching, and 60-90 minutes filling out your workbook, the entire course can be completed in a 5-day sprint in 2-hour sessions.

(The first day is to poke around, get your docs in order, and earn some XP.)

Each module has 4 lessons, and each lesson has one short video (most less than 10 minutes) demonstrating how to do the work, step-by-step.

Each module also contains a Templates & Tools section with swipe files and case studies. (One of those optional videos is longer than 10 minutes.)

This is a pre-recorded video course, with step-by-step instructions for each of the 4 modules.

The goal of this course is to complete one workbook, your Marketing Automation Planner, in less than 1 week.

There are sometimes facilitated co-working sprints when members can watch the videos together, and share their workbook results in a 5-day cohort.

You can also make your MAP on your own time, at a slower pace, if you prefer.

You don’t actually need any technical skills – if you can write in a Google Doc or a fillable PDF, you can complete all of the lessons in this program.

You will need to have a website and an email newsletter list – or be capable of setting them up during this program – or have someone help you with technical implementation. (By giving someone else a completed MAP workbook, any marketing technician will be able to set up your systems quickly and easily.)

This course is designed to be tech agnostic. No matter what tech stack you have – Mailchimp and WordPress, or all Kajabi, or ConvertKit and Freshbooks and Calendly, this course will work for you.

No matter what technical SaaS companies provide you the infrastructure for your business, there is always a strategy for what you say, and when you say it. This course focuses on creating and articulating that strategy, which you can then apply to whatever technical tools you use.

After 30 days of working through this course, if you have not received the value you expected out of this program, I offer a 100% money-back guarantee.

*Please note – to process the refund, I require an exit interview to learn why it did not work out for you.

“This program has massively changed my business. I find that it’s all too easy to put aside the crappy work, but it’s easy to get it done with other people. Each week Caelan had a workbook, or a spreadsheet, or a template that helped me do the challenging foundational work that nobody else can do but me, and now, I have a stream of new clients coming to me because of what I’ve accomplished in this program.”

Erin Donley

Set Up Your Marketing Automation Technology to Generate Leads Automatically

You need a system for lead generation that grows your business.

This is how you make that system.

Start Making Your MAP Today